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Billion Dollar Influence – One Day Book Launch

The book is finally … [Read more...]

snowballing minority influence

The Persuasive Use of Minority Influence Techniques to Sway Group Decisions

One person can … [Read more...]

recency primacy persuasive questions

The Persuasive Way to Present Multiple Choices for Maximum Influence

Here's how you can … [Read more...]

persuasive cycle labeling

Use the Labeling Technique for Subtle Influence and Persuasion

The labeling … [Read more...]

response scaling

Response scaling – Get the answers you want with a simple twist

The response-scaling … [Read more...]

confirmation bias

Confirmation bias – How to plant an idea like in the movie “Inception”

When you have a … [Read more...]

loss persuasion

Fear of loss is the most powerful motivator

People will give … [Read more...]

apologizing persuasion

Apologizing – Not so wimpy after all

We don't like … [Read more...]

Repetition persuasion

Repetition Repetition Repetition

The DRY principle in … [Read more...]

attention span gold fish

Deliver memorable messages during presentations with power pausing

If we want people to … [Read more...]