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response scaling

Response scaling – Get the answers you want with a simple twist

The response-scaling … [Read more...]

confirmation bias

Confirmation bias – How to plant an idea like in the movie “Inception”

When you have a … [Read more...]

loss persuasion

Fear of loss is the most powerful motivator

People will give … [Read more...]

apologizing persuasion

Apologizing – Not so wimpy after all

We don't like … [Read more...]

Repetition persuasion

Repetition Repetition Repetition

The DRY principle in … [Read more...]

attention span gold fish

Deliver memorable messages during presentations with power pausing

If we want people to … [Read more...]

starfish thrower

Persuasion for a cause… you can make a difference

Maybe you remember … [Read more...]

curiosity gap persuasion

People can get addicted to words. This works like cocaine (kind of).

When people are … [Read more...]

pivot technique persuasion

How can you pivot someone’s mind in three steps?

"You're wrong!" has … [Read more...]

persuasive swearing

Here’s why your parents were wrong about swearing

Swearing is common … [Read more...]